AutoZone
01 — Project Details
Managed and implemented social media strategies across platforms (Facebook, Instagram, Twitter, Snapchat, YouTube) for a leading auto retail brand, scheduling regular posts, updates, and interactions to maintain a consistent community presence. Produced monthly reports detailing social media performance, key metrics, and actionable insights for stakeholders and senior management.
Collaborated with marketing, product, and support teams to align community initiatives with overall business goals and objectives.
Monitored and responded to community feedback, inquiries, and comments in a timely and professional manner, ensuring a safe and welcoming environment for all members.
Identified and engaged with key influencers and advocates within the community to amplify brand reach and credibility.
The ‘Adam LZ Mustang RTR Spec 2 giveaway’ post spiked the highest engagement for organic content.
‣ Reach - 339,278
‣ Impressions - 424,981
‣ Engagement - 34,340
‣ Likes - 33,593
‣ Shares - 245
‣ Comments - 68
‣ Engagement - 46.816%
Instagram collaboration tool allows content to show up on both creators profiles, leading to increased reach/engagement.
Provided detailed reports on community metrics and KPIs to assess the effectiveness of engagement strategies and inform data-driven improvements to senior management, recommending actionable strategies.
September 2022 Performance Results
8
Facebook posts
9
Instagram posts
387,324
Twitter Reach
580,899
Instagram/Facebook Reach
49.6%
Instagram Engagement Rate
1.4%
Twitter Engagement Rate
16,531,923
Facebook Impressions
9,678,072
Snapchat Impressions
3,723
YouTube Impressions
+46.816%
YoY increase in content engagement
+15.6%
MoM increase in content engagement
82.6%
Users are locating video content through external sites and YouTube Search