LyftHer
Creative Brief
Create something for a cause we believe in.
But there's a problem...
Female riders don't feel safe.
Key Insight
Women feel safer riding with other women.
So… how do we help female passengers feel safe?
What is LyftHer?
A feature on the Lyft app only available to women that will allow them to call female drivers and provide them with an increased sense of safety while using Lyft.
A representative of Lyft was contacted. Due to lack of female drivers, this initiative will remain on hold.