Creative Brief

Create something for a cause we believe in.

But there's a problem...

— Veronica Levinsky, Head of Marketing at Copyfolio

Female riders don't feel safe.

Key Insight

Women feel safer riding with other women.

So… how do we help female passengers feel safe?

What is LyftHer?

A feature on the Lyft app only available to women that will allow them to call female drivers and provide them with an increased sense of safety while using Lyft.

A representative of Lyft was contacted. Due to lack of female drivers, this initiative will remain on hold.