Tampax

Insight

Women don’t necessarily want people to know that they are on their period. The fear of leaking through their pants or dress can be traumatizing to many women. Tampax has a braided string & 5 different sizes to prevent leakage.

Strategy

Tampax protects you best

Concept

Tampax is super absorbent

Guerilla Marketing

Going with the flow won't be a problem anymore. Get absorbency relief with Tampax tampons.

Tampax. Awesomely Absorbent.

Merchandise

When you want to stay dry, nothing protects you better.

Partner

Natalia Clemente, Art Director